“Agile Marketing” is an umbrella term for several iterative and incremental marketing methodologies.

While each of the agile methods is unique in its specific approach, they all share a common vision and core values. They all fundamentally incorporate iteration and the continuous feedback that it provides to successively refine and deliver marketing messages and programs. They all involve continuous planning, continuous testing, continuous integration, and other forms of continuous evolution of both the project and it’s market delivery. They are all lightweight (especially compared to major marketing campaign approaches), and inherently adaptable. As important, they all focus on empowering people to collaborate and make decisions together quickly and effectively.

This site is dedicated to the practice of agile marketing.