Imagine being in a meeting with developers when the question comes up, “we could extend this one function really easily at only a small cost to the product. Should we do it?”. You think to yourself that it sounds reasonable but really aren’t sure. Well, with eXtreme Marketing you can provide qualified answer rapidly without guessing and without disrupting the pace of development.

One of the big advantages to XM’s CMM process is the ability to get answers to spurious function and feature questions extremely rapidly. As questions come up during the development process, they can be incorporated into the continuous market testing as a normal course of business. If the issues are logical in nature they can usually be answered within one or two rounds of survey deployment. A small sample size is sufficient to test whether or not a concept has any hidden gotchas. If the issue is more statistical in nature, then deploying the question provides an immediate early indicator that provides and immediate litmus test and over time improves in accuracy increasing the confidence level of whatever decisions that are taken.